In the video we watched as a class we saw the process of designing products at IDEO. The IDEO team was given a task to redesign a shopping cart in five days. The hole team is equal with no tittles. The first went out into the community to learn what people like or don’t like about shopping carts. Then they brain storm using a technique they call deep diving. Deep diving consist of: one conversation at a time, staying focused, in courage wild ideas, and defer from judgment. After brain storming they vote on the best designs and split into groups to focus on certain problems. Once the teams have made prototypes they combine the best parts of each to make the final product.
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